While music is by no means a new media phenomenon, we can very clearly note how the new media is transforming the music world as we know it. Never before have their been so many people listening to music before as their are now. The Ipod craze proves this.
With the ease of purchasing songs evident in the world today (through Itunes etc.) and so many people purchasing music, we note a very intense and still growing market. Because of this we note so many artists emerging at a rapid rate. I realize this every time I turn on the radio or watch television and hear songs and artists I have never heard of before. This follows an age old business strategy; if there are people out there who want your product, create many similar products and sell, sell, sell!
I really do not feel that this is good for the music industry. Where, in the past, only talented an innovative bands became famous (The Rolling Stones, Jimi Hendrix, Led Zeppelin), more recently, anyone who follows a popular sound and approach tends to prevail. Judging by all the clones of the current popular culture icons appearing, it seems to me that the music industry has its focus on the wrong places. Instead of innovation we note cloning.
I feel that any music produced should be an extension of (a)n individual or group of individuals (bands) soul(s). Music should be about feeling and a representation of a persons opinions and ideals. Music should not be about copying a tried and tested laid out formula.
With the ease of purchasing songs evident in the world today (through Itunes etc.) and so many people purchasing music, we note a very intense and still growing market. Because of this we note so many artists emerging at a rapid rate. I realize this every time I turn on the radio or watch television and hear songs and artists I have never heard of before. This follows an age old business strategy; if there are people out there who want your product, create many similar products and sell, sell, sell!
I really do not feel that this is good for the music industry. Where, in the past, only talented an innovative bands became famous (The Rolling Stones, Jimi Hendrix, Led Zeppelin), more recently, anyone who follows a popular sound and approach tends to prevail. Judging by all the clones of the current popular culture icons appearing, it seems to me that the music industry has its focus on the wrong places. Instead of innovation we note cloning.
I feel that any music produced should be an extension of (a)n individual or group of individuals (bands) soul(s). Music should be about feeling and a representation of a persons opinions and ideals. Music should not be about copying a tried and tested laid out formula.
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